Twelve years at one company can look, from the outside, like nothing much happened. No job changes, no row of logos. From the inside, the company, the product, and my role kept changing shape. They changed slower than a new employer every couple of years would have made it look.
What follows is that stretch at FashionUnited, an independent platform for the international fashion industry, in over 30 countries and 9 languages. I tell it as a few eras, with what I shipped and what changed because of it. The dates are approximate. In practice each era blurred into the next.
Not everything fits an era. Along the way I also moved the whole company onto a single work-tracking system, turned tribal knowledge into a markdown handbook, and kept a fleet of devices secure and low-touch. That is the quiet work that makes the other work possible.
For a closer look at a specific project, the problem, the stack, and what came out of it, see the case studies.