Big Hairy Audacious Goal (BHAG)

Shoot for the moon, land on the stars

Big Hairy Audacious Goal

  • Passion
    • Exciting! A good BHAG is one you can be passionate about.
    • What are you enthusiastic about?
    • Where lies your deepest motivation?
    • What are you doing it for?
  • Skill
    • What do you do best of all?
    • Best of the whole world?
  • Profit
    • What feeds your economic motor?
    • What realizes your turnover?

Some rules:

  • Set for 20-30 years
  • Innovative
  • Action driven
  • Convincing
  • Exciting