Work in progress
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Pre-suasion, help to reach goals
Want ... Put a picture of a runner on your desk
Want to be analytical put a picture of a the thinker on your desk
Book for grandchildren > want best quality To get that, put picture of grandchildren on desk
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{/* <!-- Social-Proof Tendency We are wired to make a huge number of decisions in our life based purely on other people’s actions. The effect is so strong that even if we are surrounded by a small group of people who insist that blue is green, then we’ll question our own reality. Entrepreneurs who create public social proof of their product (i.e. positive customer reviews) get more sales. Michael Simmons & Ian Chew Our conscious mind is limited. Therefore, we can’t register every detail that we see, hear, feel, taste, and smell in every moment. Our brain unconsciously makes choices about where our attention flows. One of the ways that it makes this decision is by sudden change. If we hear a loud sound all of a sudden, our attention immediately goes there.
Social Proof (Safety in Numbers) Human beings are one of many social species, along with bees, ants, and chimps, among many more. We have a DNA-level instinct to seek safety in numbers and will look for social guidance of our behavior. This instinct creates a cohesive sense of cooperation and culture which would not otherwise be possible, but also leads us to do foolish things if our group is doing them as well. Shane Parrish's Farnam Street Mental Model Guide
Cialdini’s Six Principles of Influence Reciprocity (“People tend to return a favor.”), Commitment (“If people commit...they are more likely to honor that commitment.”), Social Proof (“People will do things they see other people are doing.”), Authority (“People will tend to obey authority figures.”), Liking (“People are easily persuaded by other people they like.”), and Scarcity (“Perceived scarcity will generate demand”). (related: foot-in-the-door technique) Gabriel Weinberg's Mental Models I Find Repeatedly Useful
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https://www.bol.com/nl/f/influence/9200000077448496/
https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X
https://www.goodreads.com/book/show/28815.Influence
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