Persuasion

A section of the behaviour-change notes, on persuasion.

Gabriel Weinberg’s list of Cialdini’s six principles, from Mental Models I Find Repeatedly Useful:

• Reciprocity. “People tend to return a favor.”
• Commitment. “If people commit… they are more likely to honor that commitment.”
• Social proof. “People will do things they see other people are doing.”
• Authority. “People will tend to obey authority figures.”
• Liking. “People are easily persuaded by other people they like.”
• Scarcity. “Perceived scarcity will generate demand.”

Related: the foot-in-the-door technique.