Typefaces Fonts

· 21 min · Deep dive · Joost van der Laan

Generally speaking, there are two types of typography– expressive typography (type is visual, carries the meaning of the word and sometimes appears as physical shapes) and functional typography (type that is meant to be read). I will focus on the latter.

When starting out, it is best to learn the fundamentals of good design: hierarchy (primary, secondary and tierchiary reads), flow (how a person “reads” the layout by following the movement of their attention), legibility (in Western culture, type is read top to bottom, left to right so it’s important to arrange type accordingly), grouping (organizing blocks of type in intelligent and logical groups) and interest, achieved through contrast (scale, texture, color, density, negative space).

Skip 1 size: bold & thin, not bold & regular

Use any typeface you like as long as it’s one of the following: Akzidenz Grotesque, Avenir, Avant Garde, Bell Gothic, Bodoni, Bembo, Caslon, Clarendon, Courier, Din Mittelschrift, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Gotham, Helvetica, Letter Gothic, Memphis, Meta, OCRB, Rockwell, Sabon, Trade Gothic, Trajan and Univers.

Futur designers recommendations (youtube)

Click a sample or its Specimen link to inspect the typeface. The three design links in each row open documented projects on Fonts In Use, with images and font credits. The samples are images, so you do not need the fonts installed.

Frutiger and Futura have separate rows here. “Geometric sans” and “monospace” are categories, not additional typefaces; DIN Mittelschrift is proportional, not monospaced. Caslon is represented by Adobe Caslon. Bodoni and Garamond have several interpretations; those archive entries group uses whose exact revival is not always known. Treat their samples as an introduction to the family. Projects may combine the featured font with other typefaces.

On a narrow screen, scroll the table sideways to see the design links. Specimen images are served by Fonts In Use; the text links remain available if an image does not load.

Typeface and sampleThree designs using it
Akzidenz-Grotesk (Akzidenz Grotesque)
Grotesque sans
Akzidenz-Grotesk type specimen
Specimen
1. Magdalena Abakanowicz. La trame de l’existence exhibition catalog
2. Karasek wine labels
3. Barcelona pam a pam by Alexandre Cirici
Avenir
Geometric sans
Avenir type specimen
Specimen
1. Mathilde Marteau Atelier
2. BIC South Africa website
3. Altesse Studio
Avant Garde (ITC Avant Garde Gothic)
Geometric sans
ITC Avant Garde Gothic type specimen
Specimen
1. Waxy Bar
2. Les garçons de la piscine poster
3. Boards of Canada – Inferno album art and campaign
Bell Gothic
Grotesque sans
Bell Gothic type specimen
Specimen
1. Van Halen – Balance album art
2. East Chicago Telephone Directory, March 1941
3. Triple Exposure exhibition at the V&A Museum
Bodoni
Didone serif
Bodoni type specimen
Specimen
1. Az utolsó egyed by Sibylle Grimbert
2. Modern Art in Your Life at the Museum of Modern Art exhibition catalog
3. Farmàcia Bonmatí labels
Bembo
Old-style serif
Bembo type specimen
Specimen
1. Design with Type by Carl Dair, University of Toronto Press
2. The Birds of Leeds Castle by Laura Gardner
3. Pet Shop Boys – Actually album art
Caslon (Adobe Caslon)
Old-style serif
Adobe Caslon type specimen
Specimen
1. Trader Joe’s gin, cookies and spreads packaging
2. Where Nothing Has Ever Happened, RISD Museum
3. Elmina restaurant by chef Eric Adjepong
Clarendon
Slab serif
Clarendon type specimen
Specimen
1. Parsons School of Design – Framework 105
2. Outlawed by Anna North
3. Circos – Festival Internacional Sesc de Circo 2025
Courier
Monospaced serif
Courier type specimen
Specimen
1. Called Pieces at Walkie-Talkie Gallery exhibition posters
2. Jose Cuervo magazine ad
3. Inuuteq Storch – Breathe the Ice exhibition and catalog
DIN Mittelschrift (DIN 1451)
Industrial sans
DIN 1451 type specimen
Specimen
1. Vietnam traffic signs
2. Chip + Birdies
3. 100 Hooper & 150 Hooper identity and sign system
Franklin Gothic
Grotesque sans
Franklin Gothic type specimen
Specimen
1. Water Yam by George Brecht
2. The Muppet Show Book
3. Mermaid magazine
Frutiger
Humanist sans
Frutiger type specimen
Specimen
1. “Stay cool. Stay low. Stay alive.” River Raid ad
2. Tableau magazine, winter 2024
3. Heidekrautbahn
Futura
Geometric sans
Futura type specimen
Specimen
1. Waxy Bar
2. Moreish by Super Hans
3. Edna Taçon by Renée van der Avoird
Garamond
Old-style serif
Garamond type specimen
Specimen
1. Dolly Dolittle’s Crime Club book series (Diogenes)
2. Mythos. The Illustrated Story by Stephen Fry
3. Les Choses at Louvre, exhibition catalog and merchandise
Gill Sans
Humanist sans
Gill Sans type specimen
Specimen
1. Matt Bianco – Whose Side Are You On? album art
2. Light and Heavy Vehicle Technology by M.J. Nunney
3. La Cuadrilla
Gotham
Geometric sans
Gotham type specimen
Specimen
1. Spring Breeze at D Museum
2. Glenmorangie
3. Cleo y Teo restaurant
Helvetica
Neo-grotesque sans
Helvetica type specimen
Specimen
1. Dolly Parton – “Here You Come Again” / “Me And Little Andy” French single cover
2. Introduccion a la Historia de los Medios de Comunicacion en el Peru by Juan Gargurevich
3. Kotisinappi mustard
Letter Gothic
Monospaced sans
Letter Gothic type specimen
Specimen
1. White Fungus, no. 18
2. Common Lisp: the Language by Guy L. Steele Jr.
3. Lampa festival 10th anniversary
Memphis
Slab serif
Memphis type specimen
Specimen
1. Rare Earth – Band Together album art
2. M.E.R. Gesellschaftsreisen tourist brochure
3. Casabella magazine, 2024–25
Meta (FF Meta)
Humanist sans
FF Meta type specimen
Specimen
1. Zingo! games
2. VegNews website and social media
3. Denim exhibition, Spielzeug Welten Museum Basel
OCR-B (OCRB)
Monospaced sans
OCR-B type specimen
Specimen
1. Scapegrace
2. Work Buy Consume Die poster
3. Radiohead – OK Computer album art
Rockwell
Slab serif
Rockwell type specimen
Specimen
1. Action Force figures by Palitoy
2. Ekle Music School branding
3. Challengers movie posters and collateral
Sabon
Old-style serif
Sabon type specimen
Specimen
1. Pedagogies of Travesti Liberation by Maria Clara Araújo Dos Passos
2. The Palomar Cookbook
3. Paper and Ink by Isobel Chiang, Small Editions
Trade Gothic
Grotesque sans
Trade Gothic type specimen
Specimen
1. Beach House – Depression Cherry album art
2. Iron Branches: A Holiday Tale by S.R. Andrew
3. Predator by Wilbur Smith and Tom Cain
Trajan
Inscriptional serif
Trajan type specimen
Specimen
1. Magic Postcard Series 2
2. Perfect Blue movie poster and Blu-ray/DVD cover
3. Gardens by Rubelli
Univers
Neo-grotesque sans
Univers type specimen
Specimen
1. Design with Type by Carl Dair, University of Toronto Press
2. Highsnobiety’s Guide to Good Sports Marketing
3. Tidal magazine, Issue 21

Fonts on Mac

support.apple.com/nl-nl/HT208968

From the list: Avenir (& Avenir Next) Bodoni Courier (& Courier New) Futura (Futura Condensed) (NOT futura PT) Gill Sans Helvetica (& Helvetica Neue) Rockwell

Interesting: Apple also has Noto (google, very extensive, All LAnguages all countries, Ikea switched to it.)

Joost’s Notes

More styles & weights = better, especially when considering mobile

Optimized and redesigned for screen

For programming

Inconsolata (better then Courier or Courier New)

Sans Serif & Serif

serif-vs-sans-the-final-battle

Sans

Akzidenz Grotesque; Very old, predecessor of HElvetica Helvetica Neue: misses character of original Helvetica (Neue Haas Grotesk) Neue Haas Grotesk = Helvetica (1957) but also has a 2010 redesigned version for digital. Helvetica Now (2019) does something similar. Differences www.quora.com/What-if-any-are-the-significant-differences-between-Neue-Haas-Unica-and-Helvetica-Why-do-they-matter

Serif

Georgia reads better on screen than Garamond Georgia has a huge advantage over Garamond on-screen because it was designed to be displayed as such from the very beginning designforhackers.com/blog/garamond/

an impressive 326ppi. Now, we’re starting to get some display technologies that are approaching the quality of paper when it comes to displaying letterforms readably.

So, maybe some day Garamond can make its comeback.

Futura / Brandon

Brandon Grotesque is one of my favorites on this list. It’s also the closest to Futura, maybe that’s a pattern. I’ve discussed Brandon Grotesque before, when I layed out alternatives to Helvetica, which I do see as a slight oversight. Brandon is much closer to Futura than it is to Helvetica. It relatively retains the same shape and density. What makes Brandon different and distinctive, is the rounded corners of its ends, which is subtle as hell, I know, but rounded ends has incredible influence on a typeface. It makes Brandon friendlier and more approachable than Futura.

Serif typefaces tend to be thought of as classic and traditional, whereas sans-serif typefaces are thought of as more modern and contemporary. The fine details of serifs, especially the more delicate and high-contrast designs, don’t always display well on screens, especially at small sizes on low-resolution displays. I think all of this will change in the next few years though as high-resolution screens are becoming more common. Expect to see more delicate, high-contrast serifs being used on the web in the near future. www.typewolf.com/top-10-serif-fonts

www.typewolf.com/guides

www.typewolf.com/adobe-fonts

Variable fonts

Introduction to Variable fonts

upcoming in 2019, offers lots of flexibility & CSS transitions. Limited fonts available.

Benefits

Avenir Next - Demo, removed from GitHub

www.monotype.com/resources/articles/variable-fonts-making-the-promise-a-reality/

Amstelvar Alpha (gebaseerd op Nederlandse ontwerpen)

Decovar (zeer decoratief, schildpadjes e.d.)

Install fonts Linux

Step 3 : Install the fonts On Linux systems, font binaries are generally installed in either the system font directory on the path /usr/share/fonts/ or in a user font directory that is frequently on one of the following paths: ~/.local/share/fonts/ or /usr/local/share/fonts. We’ll use the ~/.local/share/fonts/ path in this example. If the directory does not exist, create it with the following command:

mkdir ~/.local/share/fonts

Move your font binaries to the destination directory with mv:

mv ttf/Hack-Regular.ttf ~/.local/share/fonts/Hack-Regular.ttf
mv ttf/Hack-Italic.ttf ~/.local/share/fonts/Hack-Italic.ttf $ mv ttf/Hack-Bold.ttf ~/.local/share/fonts/Hack-Bold.ttf
mv ttf/Hack-BoldItalic.ttf ~/.local/share/fonts/Hack-BoldItalic.ttf

Helvetica Now

Do not download from obscure sites like en.bestfonts.pro, this is illegal. Support the creators of a font by buying a commercial license whe you are using it, for example on fonts.adobe.com, fonts.com etc.

2026 reflection

The section on variable fonts aged well. In 2020, variable fonts were still niche; by 2026, they are the default for web typography. This site now self-hosts Inter Variable (weight 400/500) as a licensed stand-in for Aeonik and IBM Plex Mono for monospace labels, both served as variable or static subsets via @fontsource packages rather than loaded from Google Fonts. The note about “more styles & weights = better, especially on mobile” turned out to be exactly what variable fonts deliver: one file, every weight, smaller total download.

What changed: the classic typeface list at the top now reads more like history than a recommendation. Good grotesques (Helvetica, Akzidenz) are still good, but the practical choice for most web projects has shifted to open-source variable families that are free to self-host. The advice about supporting font creators by buying licenses still stands for commercial typefaces, but the ecosystem of high-quality libre fonts has grown enough that you can build a professional type system without licensing costs.